The app label · media for equity

A record label — for apps.

A label signs an artist and does everything else: production, distribution, promotion, the books. Buenos Records signs creators and builds them a subscription app — designed for your audience, run entirely by us. You promote it. You own a share of the revenue, and of the exit when the app sells. It costs you nothing but posts.

Apply to the roster → Read the deal first
Founding roster: the first five signings get a 60/40 split — in their favor.

How it works

Three parts. You already have the hard one.

1

You sign

Your audience, your voice, your brand. If people already pay you — Patreon, courses, a paid community, or just deep trust — you're who we sign. Roster deals: promote on an agreed cadence, link in bio, done.

2

We release

Concept, build, App Store launch, payments, support, analytics, growth, paid ads — with our own money behind what works. Before anything is built, we test a waitlist with your audience; if they don't want it, we tell you and nothing launches.

3

You collect — twice

Your share of subscriptions, monthly, on a live dashboard where every number is visible. And because we build the portfolio to sell, your equity pays again at the exit. Work you did once, paying you twice.

Creators are already doing this — alone

The model is proven. Until now it required your own dev team.

Não Inviabilize — Brazil
One of Brazil's biggest storytelling podcasts launched its own subscription app.
0 → 163k downloads/mo in 5 months · ★4.9
ClerkOne — New York
A retired court clerk turned his exam-prep books into an app his readers pay for.
growing +58% month over month
≠ME — Japan
An idol group's official fanclub app — members subscribe to be closer.
★4.8 · premium subscriptions

These are independent apps, not Buenos Records releases — they're the proof the model works when a real audience meets a real app. Our job is making it available to creators without a dev team.

The deal, in plain terms

If any of this isn't in the contract, don't sign it. It's all in ours.

You keep

  • Your brand — the app is yours, front and center
  • Your audience — we never touch your channels
  • Your content IP — everything you make stays yours
  • Your developer account — the app ships under your name

We do

  • Design, build and launch the app
  • Payments, support, updates, App Store ops
  • Growth: analytics, boosts, optimization
  • A live dashboard of every number

You commit

  • Promote the app to your audience on a cadence we agree on
  • Give feedback during the build
  • That's the whole list
50/50
of net revenue, monthly — founding roster: 60/40 in your favor — plus your equity share when the app sells. No build fees, no monthly costs, no charges of any kind — we only earn when you do.

Questions creators actually ask

 

What does this cost me?

Nothing. Not the build, not the hosting, not the support. We take our share only from revenue the app actually makes. If it makes nothing, we made nothing — that's the point of the model.

What if my audience doesn't want an app?

We find out before building. Step one is a waitlist page tested with your audience for a few days. If sign-ups are weak, we tell you plainly and nothing gets built. You lose a week, not a reputation.

Who owns what?

Your brand, your content and your audience are yours, always. The app publishes under your own developer account. The code and infrastructure are ours while we operate it together. The deal memo spells all of this out in one page of plain language before anything starts.

Which creators are a fit?

Roughly: 50k+ engaged followers, or any size audience that already pays you — patrons, course buyers, paid community members. Podcasts, experts, educators and niche communities tend to convert best. If you're not sure, apply anyway; the answer costs you two minutes.

How fast does this move?

Waitlist live within days of signing. If it validates, the app is typically live in weeks — we build on infrastructure we've already built many times.

Why a label?

Because the deal shape already exists and it works. A record label does everything except be the artist; the artist does the one thing the label can't. Same here: we build, launch, grow, run ads with our own money, and keep the books in the open — you bring the audience nobody can copy. And like a label, we build catalog to sell: when an app exits, everyone on it gets paid.

Apply

Two minutes. A human reads every application.

Step 1 of 3
Step 2 of 3
Step 3 of 3
Application in. A human reads every one — expect a reply within a few days. If your audience link checks out, the next step is a short call.
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